Business introduction
Developing business for a new restaurant industry.
Creating contacts with our customers all through Japan.
Our efforts to provide our responsible hamburger steaks to more and more customers have gradually expanded, resulting in four new businesses. Creating a greater “usefulness” with all our strength.
Restaurant Business
We aim to contribute to our society with a better restaurant industry where offering safe and secure ingredients and enjoyable spaces, faithfull to our thought that “ the kanji character of “eating” is read as making “human being” better”.
With different formats such as “Bikkuri Donkey”, “Dishers”, “Otaru Soko No.1”, “Rakuda-ken”, “Carl’s Jr.®” and “Gong cha”, we provide “safe, good and enjoyable time” across Japan.
Our hamburger steak dish, with a hamburger steak, salad and rice served on the same wooden plate, is our restaurant’s flagship product.
We run approximately 350 restaurants in 45 prefectures across Japan. We provide spaces and service to enjoy our safe, secure and familiar dish, and offer a food experience to make our customers’ day a bit better . With our restaurant’s name “Bikkuri Donkey”, we aim to create a restaurant where our customers can have fun and joy, feel surprise and emotions, and to become useful to our society such as a donkey supports people’s daily life with a gentle gaze
A new format of restaurant where you can enjoy your unique hamburger steak dish by freely customizing it with different toppings and the quantity of vegetables, your rice and sauce, etc.
A beer pub in a stone warehouse along the Otaru Canal. You can enjoy our Otaru Beer , brewed in a kettle in the middle of the restaurant according to German tradition.
A farm restaurant with pasta made with Italian wheat and a wood-fired Neapolitan pizza. We use “Konayuki Tonton” pork from our Eco-rin Village‘s free-range pigs.
A global hamburger brand born in Southern California, USA .
Australian beef is used for our main product’s beef patties.
A global tea cafe’ from Taiwan with stores worldwide. We offer high-quality teas, focused on aroma and freshness, in casual style, including our popular milk tea.
Franchise Business
Our “Bikkuri Donkey” franchise business runs currently over 220 restaurants with 30 member companies all through Japan. By providing to our member companies management support based on the franchise package developed by our “ Bikkuri Donkey Chain Division”, we offer the same quality products and services in both directly-managed and franchised restaurants,enhancing the reliability and consistency of our “ Bikkuri Donkey brand”.
Food Processing,
Manufacturing and Sales Business
We operate ten factories to serve fresh and quality-conscious meals to our customers.
We produce our own “Bikkuri Donkey” hamburger patties, hamburger steaks’ sauce, etc., in eight food processing factories across Japan and supply them to all restaurants.
“TAPROOT coffee roasters” is our own coffee roasting factory.
Our “Otaru Beer Brewery” brews beer according to the German tradition.
Quality and good taste by our own hands.
We produce and supply the ingredients used in our “Bikkuri Donkey” in eight food processing factories across Japan.
By establishing manufacturing bases all across Japan, we can deliver ingredients and ensure their stable supply even in case of natural disasters, when neighboring factories will back up.
Eniwa Business / External Sales Business
We operate “Eco-rin Village” in Eniwa, Hokkaido. We promote initiatives for food, agriculture, environment and culture, aiming to “reduce the environmental impact and contribute to a sustainable society”.
Our external sales business develops original products to make it possible to enjoy the “Bikkuri Donkey” taste also at home, and sells them to retail stores, etc. Our lineup includes milk-, wheat- and egg-free hamburger steaks, etc.
Eniwa Business ー Practicing coexistence with nature.
Our “Eco-rin Village” in Eniwa, Hokkaido, is a place where practice creating a model of a sustainable recycling society and culture.
We are focusing on the activities of the “Eco-rin Village School”, which connects the vision of our founder, Akio Shoji, that “we hope that people will naturally turn their attention to food, agriculture and the environment through playing and experiencing nature, and gain awareness and make discoveries.”
Eco-rin Village School
We promote activities to help children challenge themselves, think and make spontaneous explorations and discoveries, such as becoming aware of the importance of people, creatures and the environment.
Tomato no Mori
We grow about 20,000 tomatoes hydroponically from a single seed in one year . In 2013, it was certified as “the largest tomato plant”.
Sheep Grazing
This is one of our practical initiatives in grassland agriculture, where sheeps are moved among paddocks and eat highly-nutritious grass. We graze up to 1,000 sheeps.
External Sales Business
With the desire to provide enjoyable meal times also at home with our Bikkuri Donkey
products, we sell them in our restaurants, retail stores and online stores.
The milk-, wheat-, and egg-free Bikkuri Donkey hamburger steaks (with sauce) are available on our online store.