The company’s name and its logo came from the ancient Phoenician letter “” (pronounced as Aleph). “Aleph” can mean “a most important basis,” “the best” and “the origin of things.” At the same time, the Phoenician letter “” looks like an ox’s head, which is considered to be the apotheosis of flourishing and also a symbol of nature and life. Phoenicians invented the alphabet and were great traders who valued wisdom not force. The name “Aleph” and our logo emphasize our desire to pursue food culture with respect for nature and life, and to provide the best services and products through strict observation of our basic principles.